Proof

Avenir Energy

Built from zero. Full BOS in under 9 months.

Screenshots of the Avenir Energy Customer Portal on a laptop and an iPhone.

< 9 MO

Data to production

360M+ L

Delivered in year one

3 Regions

Unified on one platform

In May 2024, Avenir Energy acquired a propane and distillate fuel business carved out of Parkland Corporation. What it received was not a business in the conventional sense - it received five years of data. No ERP. No CRM. No SAP, no Oracle, no ADDS. No screenshots of legacy screens. No process documentation. No laptops. Not a single application. Just data, and 58,000 active customers across three Canadian regions who still expected fuel to arrive on schedule.

On December 1, 2024, Avenir went live on CUE. Twelve months later, the business had delivered over 360 million liters of fuel on a system that had not existed when the deal closed.

A screen from the CUE Back Office management software for Avenir Energy.

CUE - Avenir Customer Management Overview

A screen from the CUE Back Office management software for Avenir Energy.

CUE - Avenir Product Details

At a glance

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Full Business Operating System generated from raw data - no legacy platform, no screenshots, no process docs

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Order-to-cash execution running at scale across three distribution regions

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Two net-new industry modules - Dynamic Gas Pricing and Canadian Fuel & Oil Tax

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Enterprise integrations live on day one: AWE, RoadNet, GeoTab, NetSuite, SendGrid, PostGrid, Sidetrade, Oplynx/CNRL

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Real operations, not a pilot - customers never knew anything changed

When we closed on the carveout, we had five years of data. No ERP. No application. Not a single laptop. Nine months later we were invoicing, pricing, taxing, and delivering over a million liters of fuel a day on a system that didn’t exist when we started. Our customers never knew anything changed.

Paul Ladner

CEO - AVENIR ENERGY

The Full Story

The starting line was not a starting line

Most ERP projects begin with a system to replace. Avenir didn’t have that advantage. The carveout agreement conveyed the customer book, the delivery obligations, the regulatory footprint, and five years of transaction history - and nothing else. No Oracle. No SAP. No ADDS. No dedicated propane platform. No functional specs. No UI screenshots to reverse-engineer the old process. Not one workstation.

What the team did have was data of highly variable quality, urgency measured in weeks before the winter heating season, and a CEO who wasn’t interested in a multi-year ERP rollout.

Why not just buy an ERP?

A conventional ERP implementation on a business this complex - two fuels, forty+ regions, province-by-province fuel tax, degree-day-driven auto-delivery, commercial fueling integrations, residential budget billing - runs 18 to 36 months before go-live. Avenir had weeks.

More fundamentally, shipped ERPs do not contain a Canadian fuel tax engine that works. They do not contain a daily gas pricing engine tuned to propane commercial practice. Those are not configurations. They are modules that would have to be built regardless of which platform was chosen.

So Avenir and Excellis chose to generate the system rather than buy one.

Factory → CUE → BOS

The Excellis AI Factory ingested Avenir’s business model, the migrated data, and the operational rules, and generated a complete operating system on the CUE runtime. The output was not a set of features added to a base product. It was the system itself - UI, data model, workflows, integrations, reporting - all versioned together and all originating from the same factory pipeline.

The scale of what was generated, measured by the governed data model alone:

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140+ entities across Customer Management, Pricing, Delivery, and Finance

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3,300+ attributes under a single managed ERD

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Zero shadow systems

Two modules were generated as net-new IP, jointly owned by Avenir and Excellis:

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Dynamic Gas Pricing Engine - daily publishing of region-, zone-, product-, class-, and customer-specific prices, with fixed-price, promotional, markup, export, and mass-change constructs. The commercial heart of a fuel company; it runs every day before the trucks roll.

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Canadian Fuel & Oil Tax Engine - province-by-province tax calculation across GST/HST, PST/QST, provincial fuel tax, the federal fuel charge, customer-specific exemptions, and location-based rules, with rebate and audit support. Several of the largest fuel operators in Canada have not solved this problem correctly. Avenir did, on day one.
A screen from the CUE Back Office management software for Avenir Energy.

CUE - Avenir Customer Orders Management

Integrations live at go-live

No phase-two promises. On December 1, 2024, the following were in production:

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NetSuite - Fixed Asset Management; 50,000+ assets; financial GL reconciliation

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AWE, RoadNet, GeoTab - routing, telematics, delivery execution

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Oplynx / CNRL - commercial fueling orders and status

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SendGrid - transactional email (invoices, statements, notifications)

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PostGrid - physical mail delivery; multi-channel AR

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Sidetrade - commercial collections; invoice packet with attachment

Results

Metric
Result
Time from data to production
Under 9 months
Go-live date
December 1, 2024
Fuel delivered (year one)
360,000,000+ liters
Deliveries executed
329,143
Invoices generated & dispatched
361,711
Active customer base
~58,000 (stable through cut-over)
Ship-to locations
130,360 → 137,785  (+5.7%)
YoY volume invoiced, first comparable month
+18.1%
YoY deliveries, first comparable month
+16.1%
Governed data model (uploaded ERDs)
140+ entities  ·  3,300+ attributes
Net-new modules generated
Dynamic Gas Pricing  ·  Canadian Fuel & Oil Tax

The Point

Avenir is not an SAP customer. Avenir is not an Oracle customer. Avenir is running a Business Operating System generated specifically for Avenir and maintained on a runtime shared with other BOS deployments. When a new region is added or a tax rule changes or an integration needs to be replaced, the factory handles the change and CUE ships it  without a 12-month release cycle.

AvEx (the Avenir Energy BOS) is one system built on the factory. AiO (Construction) is another. The factory, the CUE runtime, and the BOS output pattern are the same. The operating system changes to fit the business.