Proof

DYAD

From no e-commerce to regulated healthcare fulfillment at scale.

A screenshot of the DYAD B2B Ordering Portal home screen as presented on a laptop screen.

12 MO

ISO, HIPAA, and HITRUST compliance

70K+

Shipped order records analyzed

426K+

Units shipped / processed

DYAD came to Excellis without the operating backbone required to scale a regulated healthcare fulfillment business. No e-commerce site. No enterprise operations platform. No durable system of record. No operational control layer capable of supporting ISO, HIPAA, and HITRUST compliance.

What DYAD needed was not a website. It needed a business operating system for regulated healthcare commerce — one that could accept orders, manage fulfillment, assign lots and expiration dates, generate shipping labels, support outbound and return logistics, preserve traceability, and produce the workflow evidence required for compliance.

Within 12 months, DYAD had obtained ISO, HIPAA, and HITRUST compliance with CUE as the main system of record. In the analyzed operating period, DYAD processed 70,668 shipped order records and 426,433 shipped / processed units through the CUE-enabled fulfillment model.

A screenshot of the DYAD B2B Ordering Portal as presented on a large computer monitor.

Customer Orders Overview

A screenshot of the DYAD B2B Ordering Portal as presented on a large computer monitor.

Order Quick View Panel

At a glance

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E-commerce and fulfillment operating system built from the ground up

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CUE became the main system of record for regulated healthcare order execution

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Order intake, fulfillment, lot / expiration assignment, labeling, shipping, and returns unified in one operating model

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ISO, HIPAA, and HITRUST compliance obtained within 12 months

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70,668 shipped order records from November 2023 through September 2024

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426,433 units shipped / processed across healthcare kit programs

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Peak analyzed monthly volume reached 18,578 shipped order records in September 2024

Before CUE, we did not have the e-commerce, enterprise operations, or compliance infrastructure required to scale. CUE became the system of record and the operational foundation that allowed us to run the business, support our customers, and obtain ISO, HIPAA, and HITRUST compliance within twelve months.

Mark Bartosh

CEO - DYAD

The Full Story

The starting point was not enterprise-ready

DYAD was operating in a market where reliability, traceability, and compliance were not optional. Healthcare customers expected orders to move, kits to ship, returns to be supported, lots and expiration dates to be controlled, and evidence to be available when auditors asked for it.

But the business did not have the infrastructure to support that level of execution.

There was no e-commerce site. There was no enterprise operating system. There was no single system of record tying together order intake, fulfillment, inventory context, shipping, returns, and audit evidence. There was also no practical path to ISO, HIPAA, and HITRUST compliance without first creating the operational discipline those frameworks require.

The problem was not one missing application. It was an operating model gap.

A screenshot of the DYAD B2B Ordering Portal shopping cart.

DYAD Shopping Cart

A screenshot of the DYAD B2B Ordering Portal shopping cart.

Shopping Cart with Recurring Order Options

Why not just bolt on e-commerce?

A conventional e-commerce implementation would have solved only the front door. DYAD needed the entire operating chain behind that door.

Orders needed to enter through multiple channels — APIs, EDI, Salesforce, CUE Commerce, and spreadsheet loads. Once accepted, they needed to be visible, searchable, filterable, processed, assigned to lots and expiration dates, labeled, shipped, and tracked. Outbound and return shipping accounts needed to be part of the workflow. Documentation had to exist for the operating model itself: architecture, workflow, and data model.

That is not a storefront project. That is a regulated fulfillment operating system.

So DYAD and Excellis built the operating layer on CUE.

CUE became the control layer

CUE provided the operational control layer, system-of-record discipline, traceability, and workflow evidence DYAD needed to obtain ISO, HIPAA, and HITRUST compliance within 12 months.

The platform unified the critical fulfillment workflow:

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Order intake through DYAD Order API, EDI, Salesforce, CUE Commerce, and spreadsheet load

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Backoffice order visibility, search, and filtering

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Fulfillment processing against lots and expiration dates

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Packing labels and FedEx labels

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Label viewing, printing, and shipping execution

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Outbound and return shipping support

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Scalable integration model for additional customer programs

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Architecture, workflow, and data model documentation

The important point is not that CUE replaced a single legacy system. DYAD did not have a mature operating backbone to replace. CUE became the backbone.

Regulated healthcare fulfillment at volume

The operating data shows that this was not a compliance exercise in isolation and not a pilot.

From November 2023 through September 2024, the CUE-enabled fulfillment model supported 70,668 shipped order records and 426,433 shipped / processed units. Monthly volume grew from 2,309 shipped order records in November 2023 to 18,578 in September 2024.

The programs were real healthcare programs, not test accounts. The analyzed order data included Labcorp, Genomind, Banner, Colofit, Optum, Cigna, FEP, Wellmed, Braven Health, and other kit programs. Shipments moved nationally, with high-volume activity across California, New Jersey, Nevada, Texas, Florida, New York, Pennsylvania, Virginia, Colorado, and North Carolina.

That volume matters because compliance without throughput is theoretical. DYAD needed to prove that the operating model could scale while preserving control.

Screen showing the CUE Back Office management software for DYAD.
Screen showing the CUE Back Office management software for DYAD.

Compliance required operating evidence

ISO, HIPAA, and HITRUST compliance required more than policies. DYAD needed repeatable workflows, controlled data, traceable transactions, defined roles, documented processes, and evidence that operations were being executed consistently.

CUE gave DYAD the operating substrate for that evidence.

Order activity, fulfillment steps, shipping execution, lot and expiration assignment, customer program logic, and related operational records could be managed inside a common platform. That reduced the need for fragmented shadow systems and gave the business a clearer path to audit readiness.

The result was a business that could scale customer programs and support compliance at the same time.

Results

Metric
Result
Time to ISO, HIPAA, and HITRUST compliance
Within 12 months
Shipped order records analyzed
70,668
Shipped / processed units
426,433
Analyzed operating period
Nov. 2023 – Sept. 2024
Peak analyzed monthly shipped order records
18,578
Starting analyzed monthly shipped order records
2,309
Major customer programs
Labcorp, Genomind, Banner, others
Core system of record
CUE

The Point

DYAD did not just need e-commerce. DYAD needed an enterprise operating backbone for regulated healthcare fulfillment.

CUE became that backbone. It gave DYAD a system of record, a fulfillment control layer, a scalable integration model, and the operating evidence required to support ISO, HIPAA, and HITRUST compliance within 12 months.

The result was a business that moved from no e-commerce infrastructure and no enterprise operating model to high-volume, compliance-ready healthcare fulfillment at scale.

DYAD - From no e-commerce to regulated healthcare fulfillment at scale.