Company News

Excellis Interactive’s Brand Evolution: Aligning Expertise with Innovation

Excellis Interactive began with the push of a button.

Excellis started its journey as an IT consulting firm, a team of experts dedicated to crafting user-friendly solutions within the SAP ecosystem. Back in 2005, we were innovators, streamlining complex enterprise applications for optimal user experience. The analogy of a hybrid engine perfectly captured the essence of Excellis' approach – our UX-focused consultative services partnered with our clients’ expertise.

This pioneering spirit led to the creation of CUE (Complete UI Extensions), initially envisioned as an accelerator for SAP Hybris, providing a powerful tool to bridge functionality gaps and enhance user experiences not available out of the box.

However, Excellis, still a company of innovators, has continually evolved to best meet our clients' needs. CUE transformed into a standalone user-friendly B2B ecommerce platform, reflecting the changing landscape of business operations. While CUE had its own established brand identity, it remained separate from Excellis.


Unifying Strengths

This rebrand signifies a strategic shift for Excellis, kicking off with the debut of our newly redesigned website, merging our property with This provides:
  • Unified Experience:  A single, streamlined website that showcases both Excellis' consulting services and the CUE product suite and how they go hand-in-hand. This enhanced user experience emphasizes the company's unique, comprehensive approach.
  • Cohesive Branding:  Excellis' consulting services now aligns with CUE's established brand, creating a unified visual identity that reflects the company's expertise across all aspects of our business.
  • Future-Proof Identity: This rebrand reflects our core values: forward-thinking, outcome-driven, and user-focused and provides flexibility for future growth as the CUE product suite expands.


The Synergy Advantage

Still similar to a hybrid car, Excellis combines the power of consulting expertise with innovative CUE software solutions to create a powerful engine for success.

But this rebrand underscores the three-layer approach Excellis now offers:
  • Consulting Expertise: The proven consulting experience of Excellis remains a core pillar.
  • CUE Product Suite: Innovative software solutions that empower businesses to scale quicker, optimize faster, and minimize risk and costly downtime.
  • Client Expertise: Collaborating with client knowledge leads to exceptional outcomes.

This three-layered approach delivers a significant advantage, propelling businesses further than any single element alone.


Beyond Visual Identity

While the rebrand includes a visual refresh, it goes beyond just a logo change. It's about creating a unified brand experience that reflects Excellis' commitment to partnering with our clients for success. CUE, a testament to Excellis' innovative spirit, now becomes the cornerstone of this new brand identity.

We build long-term relationships with our clients. Let’s get ours started.

Introduce Yourself

All fields are required

We value your privacy. Excellis Interactive will only use your information to contact you about services relevant to your request. You may unsubscribe at any time. For more information, please see our Privacy Policy.
Thank you for contacting Excellis! We will get back to you as soon as possible.
Uh oh, looks like one of the fields wasn't filled out.