Optimized B2B Ordering and Operations with the CUE Commerce Platform


Food Processing

IT Solutioning
Requirements Gathering
UI / UX Design
Desktop Development & Implementation
Project Management
CUE Commerce
CUE Canvas
.net Applications
Quality Assurance
UI / UX Design
Offshore Development
Business Leads
IT Support
Marketing and Branding

Created a Modern B2B Ecommerce Experience for Non-EDI Customers Leveraging Clemens’ Existing EDI Technology

The regional farming, food production, and transportation company has excelled at doing business the right way for six generations. In 2019, they knew keeping with ‘the right way’ ethos required expanding and improving their online ecommerce customer experience and capabilities.

After making significant digital investments catering to its larger customers, Clemens Food Group needed to expand its B2B online capabilities for smaller non-EDI buyers in a modern way.

Adoption Rate of


Amount of Repeat Orders


Go-Live Date Within

8 Weeks

A man wearing a blue apron and displaying a selection of cuts of meat in front of a butcher shop.
The Challenge

Streamlining Efficiencies Without Overhauling Newly Implemented Systems

The previous year, Clemens had implemented an SAP ERP to facilitate its pricing, product availability, and catalog management. That, paired with their existing EDI investments, required a solution that would not add an additional IT burden. Time, money, and IT resources were in short supply.

EDI orders would go right into the system to be processed needing little oversight, but over half of their customers were non-EDI. More importantly, many of these non-EDI customers were placing high-volume orders, requiring tedious manual entry and increasing the likelihood of order entry errors and costly returns.

On top of that, Clemens simply did not have a way to offer a modern digital experience

“Although increasing sales was a secondary goal, our primary goal was optimization.”

Placeholder photo of a man with a goatee
Stuart Farber
Vice President of Information Technology

Clemens wanted an online customer self-service platform that would allow them to:

Increase order visibility for all customers (both past and current), alleviating the burden on customer service for non-revenue-generating tasks like order updates and shipping statuses

Optimize the ordering process for non-EDI customers with a modern, online customer experience

Reduce ordering errors made by manual data entry

Increase order visibility for all customers, alleviating the burden on customer service for non-revenue-generating tasks like order updates and shipping statuses

Expand their non-EDI customer base

Onboard existing non-EDI customers quickly

Employee wearing a red apron and holding a clipboard inspecting salted, cured meats.

Rapidly Analyzing Business Needs Through a Sprint 0 Exercise

With a Sprint 0 approach, Excellis was able to identify all the critical components for success and exposing unknown opportunities. During this engagement, key stakeholders and members of Clemens business were brought together to align business and technology requirements.

With the business and customer needs clearly defined, Excellis simulated the customer experience using their CUE Canvas UI design system. Within a few days, Excellis created and presented a fully branded online experience for Clemens that offered more streamlined, intuitive ordering functionality.

This prototype not only showed what it would look like, but how users would engage with the platform - detailing key process flows for the business, stakeholders and end users to experience before any development work had even begun.

“In a very short time we were able to ‘test drive’ the application because Excellis’ tool sets made our vision into reality. We were able to see exactly what it was going to look like!”

Placeholder photo of a man with a goatee
Stuart Farber
VP of Information Technology
Laptop with a website on the screen.

A Headless Ecommerce Approach

Headless architecture allowed Excellis to leverage Clemens’ investments inEDI, SAP ERP, and .net applications - a crucial requirement - without affecting the presentation layer (UI). What’s more, Clemens could provide a simple, but modern digital customer experience that could easily scale in the future based on the ever-changing needs of the business and wants of their customers.

CUE Commerce could provide the necessary functionality Clemens was seeking to meet is business goals without upending existing architecture - or breaking their budget. The role-based identity management backend would enable Clemens to personalize experiences based on digital personas - such as providing customized catalogs and read-only access. At the same time, the frontend could leverage existing pricing and product availability data while providing additional order functionality like quick buys and reordering.

Designers gathered around printed documents and sketches, pointing to some of the pages.

Measure Twice, Cut Once

Clemens was confident in Excellis’ user-based approach – which meant moving to a headless digital platform was key.

The headless approach would allow Excellis to focus on the buying experience instead of backend transaction complexities. The screens created leveraging CUE Canvas easily translated to the buying experience (which served as the head) atop the CUE APIs leveraging Clemen’s existing EDI architecture (the body).

Because of their “measure twice, cut once” approach, Excellis performed one final assessment of Clemens’ infrastructure to confirm it could support the solution.

While backend transactions were being tested, usability testing was also being conducted with the CUE Canvas prototype to ensure the smoothest possible experience for the customer. Beta customers were signed up to give the new self-service interface a test drive. This allowed Clemens to reconfirm its investment into a solution prior to committing to the cost and time of development.

Because of Excellis’ attention to detail in planning the work, they were easily able to work the plan, developing Clemens’ new ecommerce solution in 4 weeks. Upon go-live, a small test group of non-EDI customers were onboarded onto the solutions. Two months of support and monitoring later, Excellis and Clemens were able to greenlight a larger deployment. And after only six months it was decided to add on the entire roster of non-EDI customers. The rate of adoption was so high, everyone was very confident to extend deployment to all the other customers, including EDI customers for read-only access.


Leveraging their CUE Commerce platform, Excellis provided a solution that overcame all of Clemens’ B2B ecommerce challenges, providing:

Streamlined Efficiencies

Manual orders made by non-EDI customers were reduced, allowing Clemens to reallocate staff to growth sectors within the business.

24/7 Ordering Convenience:

24/7 access to the ecommerce portal allowed order capability outside of Clemens Food Group’s regular business hours.

Self-Service for All Users

Read-only capabilities provided orders, invoices, and shipping statuses easily to non-buying users.

Reduction of Mistakes

Creating an intuitive customer self-service portal eliminated costly manual entry errors.

Simplified Reordering

Reordering processes for customers were vastly improved thanks to CUE Commerce’s Quick Buy and Lists functionalities, resulting in increased repeat order sales.

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